Design Boards

This workshop tasked us in groups to create a design board for a singular brief. The intention of this task was to demonstrate the diverse ways of arranging and presenting similar information. The brief was to design an 'Autumn' guest brew for the craft beer company Brewdog. By creating a design board, we could present information about our designs, as well as research on the company, its ethos, and the thought process behind the designs we chose. This design board would need to have been in a professional and informative style, as it would be aimed towards local pubs who don't already stock Brewdog beers.

My group split up the duties for the creation of our design board between us, with one person each doing the research, layout, design or preparation of the board. I was tasked with researching Brewdog as a company, from their line of beer products, to how many bars they have now. After extensive research, I was able to provide the rest of my group with information needed to influence the design and inform the layout.

The finished design board can be seen below (as well as other renders), and demonstrates how all of our individual tasks came together to produce it. Our board includes a reimagined logo for the company, unique beer label, product showcase, and company information.

I feel that the design board that my group designed was professional and well-made. As every person had a say in the final design, it came out as best as it could have. I like the colour scheme and the layout, as both help to draw the viewer's eye towards our Smokin' Maple beer, as well as sustaining the autumnal theme. I also feel that the illustrated design of our label matched with the 'punk' aestethic of the company's original branding, which assisted in the product looking like something that could be distributed by Brewdog.